What Successful Media Planning Looks Like (A Case Study)

Media planning it’s a big challenge for a company in terms of creating promotion, advertisement or a campaign. The challenge is how company can maximize their strategy for having great result of their objectives. Nowadays, several companies try to use different type of media strategy to engage and reach their publics. In my opinion, successful media planning should be well-prepared, different companies have different target market with different needs and it could be one of consideration that company should care about. For instance the taco bell’s mobile is a good approach to fulfil their consumer’s needs. I think with the Mobile apps it can give a fast and convenient service for people to order food, especially if they have lot of consumer who come for order their food. By using the apps people would not need to take a long line for ordering food.

Next, I think to be says as a successful media planning, company need to think about the type of media and media objectives itself. Media objectives help how they can reach its public with the same time period of communication schedule. For example that company can put several types of ads in different place with certain time range, it can be one thing to be considered by company so, they can have details in terms of timing to established other media.

Furthermore, in my opinion, considering target market by making a research can be as a good way to define what types of media will be used in the future. It says in Chitty (2018) book that company should focus on define their target market because fails in the target market define will results in wasted exposure. A successful media planning should consider about the message or the content align with the objective of the media. Since nowadays people and I really like something related with technology, the way all companies use technology approach such as apps, website, and social media would be give great results. However, company should allocate budget in terms of deciding which media channels and intensity of the reach in media. It helps company can have details to arrange their budget for promotion and media advert.

To sum up, I think successful media planning should covered several steps such as define target market, media type, media objective, content, and budgeting. All of those steps will need to be considered by company to have a good input .

Reference:

Chitty, W. (2018). Integrated marketing communications (5th Asia-Pacific edition.). Southbank, Vic.: Cengage.