Big Data? What is that ?

Big Data is one of the most topic that every business person talking about around the world. In this section, I will discuss about what is big data analytics? what characteristic and model of data? Why it different from another traditional data? And the value of big data in business. Let’s start it with the simple explanation.

what is big data analytics?

Nowadays, the web 2.0 has become one of the biggest and more accessible repository of data related with human behaviour in history, Schatten, M., Ševa, J., Đurić, B.O. (n.d.).

Zulkarnain & Anshari (2016) defined big data as,” Big data is defined as a massive amount of data, very quickly in processing from many different forms to support decision making.” In general, big data analytics is about three V’s which mean volume, velocity and variety. Volume is mainly focus on big data analytics because it consider as big amount of data in this web 2.0 era. When people curious about big data, social media is the simple example of big data that very common. Why social media? based on the research held by Zulkarnain & Anshari (2016) it is stated that, 3.419 billion people are using internet whereas 2.307 billion are social media active users.

what characteristic and model of data?

Image: Zulkarnain & Anshari (2016)

The characteristic and model of data is about the 3 V’s which is volume, velocity and variety. The volume is about collection of the numbers in data scale and still increase every day.

Next, velocity in refer to the timeframe or timelessness in big data, specific data collection and analysis processes must be really focused to gain the value into maximum range. Lastly, the variety means other types of data in the internet which is structured and unstructured data such as text, video, audio, and other traditional data (CRM, ERP, SCM) Zulkarnain & Anshari (2016).

Why it different from another traditional data?

Softserve (n.d.) has explained the differentiation of traditional data (BI) vs big data. Here are a simple figure that provide by Softserve (n.d.) to understand the concept of the different aspect.

Source: Softserve (n.d.)

The benefits of big data in business

In terms of business, big data is very important to support the core value of the company. First of all, Big data help businesses to get more accurate information because big data can discover value, trends, patterns, and connections, Zulkarnain & Anshari (2016).Next, in terms of data gathering, bid data can help top levels to make an improvement in decision making process. Third, businesses can used big data to reduce maintenance cost because big data provide internal data saver which not like other technology that need certain replacement. Lastly, the important thing in business is about the target market or customers. Big data help to improve customer service since we need to understand our customers preferences. Zulkarnain & Anshari (2016) pointed out that, “value is an outcome of big data analytic so that is able to make the right decision for his business”.

Reference:

Schatten, M., Ševa, J., Đurić, B.O. (n.d.). Big Data Analytics and the Social Web - A Tutorial for the Social Scientist

Softserve (n.d.). Big Data Analytics Reference Architecture And Case Studies.

Xu, S. (n.d.) Introduction to Big Data

Zulkarnain, N., & Anshari, M. (2016, November). Big data: Concept, applications, & challenges. In Information Management and Technology (ICIMTech), International Conference on (pp. 307-310). IEEE.