The 6 I’s of Internet Marketing - What We Can Learn From ASOS.com

The 6 I’s of Internet Marketing MarkASOS.com

Interactivity

ASOS.com use different types of social media platforms to interact with their customers. It’s important for having variety of internet interactions not only for promoting but also can be as a customer care. Based on my experience, I saw some customers like to comment or giving feedback from Facebook because ASOS seems faster replying through Facebook.

Intelligence

By having details about customers, their purchase habits, and special interested ASOS.com also concern about intelligence part in internet marketing. ASOS provide link for those who wants to receive promotions and registering as a member with more benefits. So that in the future ASOS can easily tracking their customers by those details.

Individualization

This part is more focus on customers itself, ASOS trying to welcome the customers by giving them option of sex and also stated that ASOS is “”YOUR”” fashion and style destination as part to create friendly greetings for all customers. Calling customers by their name somehow can make the company feel close with their customers.

Integration

ASOS provide different types of social media in the official website so that, customers can asking question or receive any promotions when they online. This integration such other way to allow customers choose which media suits with their needs. Some people may not using twitter or facebook, this is why it’s very important having different way to adjust customers’ needs or issues.

Independence of Location

ASOS.com can be access from everywhere no matter where you are. It’s allows you order or do shopping from your home-country or place where you living based on location. ASOS do shipping worldwide so it means customers can purchase stuff when and where they online. In my opinion, shopping worldwide or location track is very convenient which allows me to access and order my fashion stuff without worry about my location.

Industry Restructuring

By using third party such as promotion on Instagram or Facebook, ASOS offers access through those platforms as a part of intermediations. ASOS also put some ads in magazine and create direct link to be able to access into it.

References:

ASOS.COM (http://www.asos.com/au/) is an online shopping website.