Business Model of ASOS.COM

Charles&Co.
May 6, 2020
1 min read

Online Business Description:

ASOS.com was established in 2000, founded by Nick Robertson with original meaning AsSeenOnScreen (acronym : ASOS). In the first term, ASOS is C2C type of fashion and beauty retailer in UK then, ASOS started to expand into international market in 2010.

ASOS Business Model

ASOS Revenue Model:

In February 2018, ASOS total revenue internationally is 731.6( £m) or grew by 25% (ASOS Plc, 2018) . In order to making money, ASOS.com applied several models such as:

Reference:

ASOS Plc (2018). Financial Year Report.

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